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In September 2003, the owners of the successful DC Coast and Ten Penh restaurants opened a Latin American restaurant in Washington D.C. and gave it the name Ceiba. The name Ceiba pays tribute to the imposing umbrella-shaped tree found throughout the new-world tropics, and not surprisingly, the food is contemporary Latin American cuisine, specifically Yucatan (Vera Cruz and Cancun), Brazilian (Sao Paulo and Rio de Janeiro), Peruvian, and Cuban. Chef-owner Jeff Tunks and his partners made extensive research and buying trips to Brazil and the Yucatan, and it shows in the menu, the presentation, and the restaurants dramatic décor. Redmon was asked to design a Web site that captured the feel of the restaurant.
With a minimum of clicks, visitors can read about the restaurant's owners and their mission, access the menu and wine list, retrieve some of Chef Tunks' Latin American-influenced recipes to try at home, and see the latest news about the restaurant. The site includes an easy navigation system that guides visitors to the information they need.