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To further its mission of reducing traffic congestion, Arlington County Commuter Services encourages residents to save money, protect the environment, and lose weight by leaving their cars at home. Car-Free Diet helps promote the use of public transit, carpooling, biking and walking to get around the Arlington area. Redmon teamed up with Pulsar Advertising to develop the campaign's Web site: the center piece of the Car-Free Diet initiative.
At the core of the site lies the 'Calculator' function which allows commuters to view personalized estimates of how much money they'll save, calories they'll burn, and CO2 emissions they'll reduce by taking the car-free challenge. The site displays charts and graphs dynamically generated from information entered into the calculator, and lets users quickly see how small adjustments to their daily commute can lead to big improvements in their lifestyle. The Web site offers a challenge to all commuters and backs it up with all the necessary tools, support, and information through sections such as 'Where to go Car-Free' and the 'Car-Free Diet Blog'.
